4 ms·

It's a specialised service and the guy that runs it knows everyone who's anyone in the biz. http://dealbook.nytimes.com/2010/11/05/ex-banker-brings-roadshows-t

• 001sky 13y ago
  “The whole purpose of RetailRoadshow is compliance,” Mr. Hammond said. “The S.E.C. kind of said, ‘Hey, we need to do this, you need to do this.’ So we’re doing it. It’s not the bulk of the business.” Mr. Hammond’s company is paid by an I.P.O.’s underwriters to record and host their roadshow — either by filming on location, say, or recording audio over the telephone. NetRoadshow charges around $10,000 to $20,000 for the average roadshow, which comes out of a given transaction’s marketing budget and is usually split among its underwriters. == From the link.