4 ms·
> 37signals is an outlier because their readers are potential customers Your readers are always potential customers.
by tmallen 13y ago
> 37signals is an outlier because their readers are potential customers
Your readers are always potential customers.
- lucasnemeth 13y agoYes, as in anyone you meet in the street is a potential costumer. So this is a very weak counter-argument. But there are companies that have more economic value in maintaining a blog than others, YC, 37 signals, and other companies that market directly to people who work in the same business, will benefit more from famous blog posts from their CEOs than B2C companies or B2B companies that develop products for companies in different fields.