I basically started it to get away from Hostgator which along with other providers started to oversell anything under the sun and presented gradually degraded s

I basically started it to get away from Hostgator which along with other providers started to oversell anything under the sun and presented gradually degraded speed and quality of service. So I got dedicated server to myself and fully configured it for hosting needs including automated iptables-based firewall protection and malware protection. Then i sent emails to my past web. dev clients out of which a few signed up. Right off the bat I started to offer malware protection for which site5 charges $30+/mo (10 sites max) and thevault.com charges $40/mo (1 site). I offer everything for $25/mo, unlimited sites, no BS, firewall, complete malware detection/protection, daily account-wide, off-site (off-continent actually) backups for which I renting specialized service in another country. Originally I was hoping to just cover my costs but it started to become profitable already - so I plan to boost this side of effort. People do see value in this where they feel protected and having fast service without doing anything.