There is no real causation between blog posting and the success of an entrepreneur but there may be a correlation between success entrepreneurs and whether they

There is no real causation between blog posting and the success of an entrepreneur but there may be a correlation between success entrepreneurs and whether they are likely to blog. At the end of the day, I don't think it matters. The CEO's transparency and image is all depending on what company it is. The CEO of IBM is less likely to blog than the CEO of Airbnb (I don't know if either of them blog, it's just a comparison).