Your approach would definitely work with me. (Side note: very off-put on Ash Maurya's page by the autoplaying video, so I immediately closed it. But I'm guess

Your approach would definitely work with me. (Side note: very off-put on Ash Maurya's page by the autoplaying video, so I immediately closed it. But I'm guessing it converts better for him.) Your approach answers the following questions in the recipients mind: * why is this person contacting me? * what is it going to cost me (time/money/etc.)? * what's in it for me? * is this some sort of scam? [edit: formatting]