Agree with all you are saying above. "Cold calling via phone is a not an effective use of a smaller team's time in my experience-- you will rarely reach the ri

Agree with all you are saying above. "Cold calling via phone is a not an effective use of a smaller team's time in my experience-- you will rarely reach the right person within an organization, there are lots of 'gatekeepers' for high level executives, and voicemails just don't generate responses." Along these lines I'm amazed at the amount of times don't use postal mail to break the ice. I don't mean a canned direct mail piece. I mean a personal letter, signed in ink, that makes the point. With that their is no (direct) rejection and it's possible to send many at a very low cost (even if they don't end up in the right place).