I've had some success with cold calls. I'm uncomfortable with the scattergun approach, so I research the business before calling and use LinkedIn to see who I

I've had some success with cold calls. I'm uncomfortable with the scattergun approach, so I research the business before calling and use LinkedIn to see who I should be talking to. I use the call to ask them about pain points, and while talking try to figure out a solution tailored for that individual. This takes much more time per prospect than cold emailing or phoning through a list, but figuring out something for each target already narrows the field down a lot and increases your chances.