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In my main day to day business we do no outbound marketing or cold e-mailing/calling as we are overrun with business from companies who randomly find us. That s

In my main day to day business we do no outbound marketing or cold e-mailing/calling as we are overrun with business from companies who randomly find us. That said, if were to use outbound, I'd still come up with a separate, more intrinsically intriguing Thing™ to talk about than the nuts and bolts of the business. In my original post, I was just pulling on experiences with ancillary projects, particularly content driven ones (e.g. interviews are a great way to launch a blog) or in my role as chair of a a commercial O'Reilly conference, where e-mailing potential speakers or inviting them to give interviews, etc, is a common technique that works well. As ever, YMMV.

wslh 13y ago
The major part of my company prospective customers came from the web but I really want to tackle the outbound marketing/sales "mistery". They are two different beasts, we can close a USD 20K sale in less than two weeks in the first case but it can take months or years to close a sale with someone from an outbound channel. Obviously if you are working for an O'Reilly conference the inbound flow can make you forget the other side of the problem. Our company participated in the MIT G-Lab program [1] to help us in the outbound part. They helped us a lot, mainly because they can interview prospective customers as MIT students and in this way people are less reluctant to talk. [1] http://mitsloan.mit.edu/actionlearning/labs/g-lab-info-for-hosts.php http://mitsloan.mit.edu/actionlearning/labs/g-lab-info-for-h...