A bit heavy with religion, but the message was sound: "Failure will come, and you'd better be prepared to make use of it". Unfortunately this doesn't apply ver

A bit heavy with religion, but the message was sound: "Failure will come, and you'd better be prepared to make use of it". Unfortunately this doesn't apply very well for startups. Failure will come, but all too often because you're in the wrong market at the wrong time, or because your appraisal of what will sell is simply not good enough. In other words, what you learn from one failure doesn't help you very much in the next attempt.