If you've ever dealt with (or worked on something sold to) telcos you'll have noticed that winning customers is simply not something they show any interest in.

If you've ever dealt with (or worked on something sold to) telcos you'll have noticed that winning customers is simply not something they show any interest in. It's all about increasing ARPU — Average Revenue Per Unit. Of course if you've ever been a telco customer (sorry, unit) you'll have noticed the same thing.