Given that Google is a publicly traded company, I think it’s a question of ‘when’ instead of ‘if’ it will trade on user data more than they do now. It only take

Given that Google is a publicly traded company, I think it’s a question of ‘when’ instead of ‘if’ it will trade on user data more than they do now. It only takes a flip of a switch. That’s why companies like Amazon, Facebook, and Twitter have the market value they do. Any of those can at any time flip the switch to cash in on the user data and mindshare they’ve collected. Apple has a very different business model. It hasn’t shown any interest in user data (past credit card information) and doesn’t even have the infrastructure to exploit it. Because Apple is so inept in web services, I don’t mind them having my information on file, while I worry about what Google does with my information even when I’m not logged into its services.