Paradox of Choice is a well documented phenomenon. http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz

Paradox of Choice is a well documented phenomenon. http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch... Many people (me included) aren't willing to spend sufficient mental energy on a decision based on what's available when we want to be entertained. A related problem is that Netflix does a bad job of managing expectations, but we're working on that with tinj.