Well really, trolling isn't trolling when it's done by a for-profit business... At that point we start calling it by fancy terms like brand awareness, or, in g

Well really, trolling isn't trolling when it's done by a for-profit business... At that point we start calling it by fancy terms like brand awareness, or, in general, marketing. Aside from that, who is trolling more here? 37signals for writing the original article? Or this bplans guy, to whom we are paying attention only because he picked a fight with 37signals?