That's a semantic quibble which I don't think adds a ton to the conversation. Besides that, it might just be WRONG. Just about every SEO professional I know w

That's a semantic quibble which I don't think adds a ton to the conversation. Besides that, it might just be WRONG. Just about every SEO professional I know would include copywriting, linkbait AND markup under the umbrella of SEO. From Wikipedia ( http://en.wikipedia.org/wiki/Search_engine_marketing http://en.wikipedia.org/wiki/Search_engine_marketing ) "Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.[1]. The industry peak body Search Engine Marketing Professional Organization (SEMPO), also includes search engine optimization (SEO) within its reporting, but SEO is a separate discipline with most sources, including the New York Times defining SEM as 'the practice of buying paid search listings'.[2][3]" http://is.gd/16x87 http://is.gd/16x87 (GoogleFight! ;-) ) http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization http://www.seomoz.org/article/beginners-guide-to-search-engi... (intro to SEO article which talks about linkbait). Note: Not being snarky. I've been an online marketer and spoken on SEO. I think client education is important-- but we should focus on what's important and not the subtleties of acronyms.