I am always interested more in a job ad that talks about the team structure and the people I will be working with. If you copy/paste required skill sets but pro

I am always interested more in a job ad that talks about the team structure and the people I will be working with. If you copy/paste required skill sets but provide absolutely no insights on how a prospective candidate will be utilizing those skills on the job, it is of no use. You don't need to be cute or anything but try and explain the job in a way you would explain it while interviewing someone in person or meeting someone over coffee. A good balance of human/informal touch and professionalism. The worst job ad is one where all you have is a list of skill sets, required number of years, some hip keywords (ninja etc) and cute stuff like "unlimited soda" but no real description of how a day will look like while at that job. Don't get me wrong. These list of checklist items are not bad but without any context, these are meaningless for me as a prospective candidate.