I agree. I would prefer something like the "MyMail" alliance, because that's really what this is about. It's about making mail mine again. Mainly has been total

I agree. I would prefer something like the "MyMail" alliance, because that's really what this is about. It's about making mail mine again. Mainly has been totally owned by people who are not us, whether it is the NSA owning it via dragnet surveillance or Google using it to serve ads. It's not just our mail, but their mail as well. This name also appeals to ego. Ego matters. Talking about freedom and ideals will appeal to a minority, but you need a name that appeals to people's ego if you want to succeed. This is not the same but is related to the ideas that Seth Godin expoused in his TED talk about being remarkable. Nobody likes receiving email, but they like receiving MeMail. Me. Me. Me. Me. I want my email to be about me. If it is not, it is noise and tedium. Never underestimate an appeal to ego.