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sorry to burst your bubbles people, but i don't think this was intentional. i don't think this was some genius marketing strategy that 37signals came up with,
by embeddedradical 17y ago
sorry to burst your bubbles people, but i don't think this was intentional. i don't think this was some genius marketing strategy that 37signals came up with, although maybe it is working in their favor. it's just over-reaction to over-planning is all, a slip, and not brilliance. read the guy's twitter page, and blog, this post is nothing extraordinary, so either he is a genius writer who can break into marketing with ease and mimic casualness on a regular basis, is a generated persona entirely, or just happened to say the wrong thing and 37signals already was talked about all the time, and thus this.
I keep checking out 37signals products because people make a fuss about it, so it's working, except I can't see what anyone sees in them.
- dpcan 17y agoThey seem to over-react to most time-tested business practices, which is why I think it's all part of the plan. People know that they will look at things differently, and then advise that it's a good way of doing business with their only data being compiled from their internal successes.