And they'll transition into the next big thing, too, just as quickly as they transitioned onto Snap-Chat? There can probably be made a good argument that young

And they'll transition into the next big thing, too, just as quickly as they transitioned onto Snap-Chat? There can probably be made a good argument that younger generations don't have brand-affinity like older people. Younger people are being raised to move quickly from thing-to-thing? (I don't really know, but it sounds like someone should research this.) I cite some personal experience of younger family members who used to use Facebook when they were in college and when it was a college-only-thing. Now they don't use it anymore.