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No, but those teens are going to transition into adults, with (hopefully) some disposable income at that time. Don't know if it justifies the valuation, but cer
by jroseattle 13y ago
No, but those teens are going to transition into adults, with (hopefully) some disposable income at that time. Don't know if it justifies the valuation, but certainly being a default in a large market is worth something to somebody.
- taude 13y agoAnd they'll transition into the next big thing, too, just as quickly as they transitioned onto Snap-Chat? There can probably be made a good argument that younger generations don't have brand-affinity like older people. Younger people are being raised to move quickly from thing-to-thing? (I don't really know, but it sounds like someone should research this.) I cite some personal experience of younger family members who used to use Facebook when they were in college and when it was a college-only-thing. Now they don't use it anymore.
- jroseattle 13y agoExcellent point, and I think that's the bet -- capture their attention long enough to keep them around. Hard to imagine, but someone has to be thinking about that problem.