While I think the Snapchat approach may be a major tenant of online communication going forward (just like in the offline world, there is a great amount that ne

While I think the Snapchat approach may be a major tenant of online communication going forward (just like in the offline world, there is a great amount that need be communicated but not published), an idea itself is not where the value lies for investors. It's about execution and, for investors, monetization. I think Snapchat will be seen as the nexus of a major change in digital communication, but I'm not sure whether it's Google or Alta Vista.