> In July, HHS inked a $33 million contract with PR giant Weber Shandwick. Centers for Medicare and Medicaid had already signed a $3 million and $8 million cont

> In July, HHS inked a $33 million contract with PR giant Weber Shandwick. Centers for Medicare and Medicaid had already signed a $3 million and $8 million contracts. Porter Novelli also has a $20 million contract with the agency There are contracts with traditional marketing agencies to market through traditional channels (presumably TV and print), although they're waiting until the site is fixed to actually turn the machine to full throttle.