My thought was exactly this. People are saying Snapchat is just another stupid overnight social app, but they are failing to see that this actually has some gr

My thought was exactly this. People are saying Snapchat is just another stupid overnight social app, but they are failing to see that this actually has some great potential. Facebooks problem is you publish things and they are there forever for anyone to see, but Snapchat is a little clever in the sense that you can publish events for 24 hours and then they disappear. Your friends are still in the know about what you're doing, and then it's gone. I would make a bet that there aren't a lot of significant friends of others that need to see something more than once or that go back looking for an event. This nicely fills the gap of sharing vs history.