It probably depends on the circles one is attempting to break into, but my selection bias of reading/interacting with the fairly affluent really don't put much

It probably depends on the circles one is attempting to break into, but my selection bias of reading/interacting with the fairly affluent really don't put much stock into brands. In general, the brand-ists I come by, typically are those yet to have "made it" that have nothing better to base their judgements on.