There are other companies doing the same thing, however. They might not be as far along or have the same credentials as 23andMe, but one would that that Google,

There are other companies doing the same thing, however. They might not be as far along or have the same credentials as 23andMe, but one would that that Google, Inc. as an entity would want to avoid the conflict of interest, and, if it's a strategic investment in personalized DNA analytics, invest in a similar company just to avoid that conflict.