I'm not trying to be overly harsh, but have I completely lost touch? Somewhere between the strange page layout and the poor copy, I lost track of what Mr. Kim w

I'm not trying to be overly harsh, but have I completely lost touch? Somewhere between the strange page layout and the poor copy, I lost track of what Mr. Kim was supposed to be doing. It went from popsicle redesign (cool, my kids will love this!), to "let's rebrand a software company's message" (awww.). Huh? How is this thinking outside the box? Why not design a new feminine hygiene product while you're at it. Will that impress your pain-in-the-ass professor? If I were the professor and my job was to prepare students for the "real world", you know, that place where you actually have to make money, he would get an "F-". Even Rodney Dangerfield would have passed with an F+. I'm sure Mr. Kim is super smart (smarter than me for sure), but what on earth made this MS marketing material HN-worthy? A book-smart 20-ish-year-old has somehow stumbled onto a saving marketing angle for Microsoft?! Kudos for him, that's superior self-marketing. But what a load of complete bullshit.