"Google have built something technically equivalent to a trusted household brand. For starters, Android KitKat builds brand power on top of existing brand power

"Google have built something technically equivalent to a trusted household brand. For starters, Android KitKat builds brand power on top of existing brand power via a licensing deal with Nestlé" You cannot accrete X no . of brands and somehow end up with more "Brand Power" unless the optics are right. KitKat and mobile devices are unrelated save for Googles running gag on Android code names - something which the majority of customers are not aware of and don't care about. The author is really scraping the bottom of the barrel to support his argument.