This is pretty spot on. Logos are hard. Even when large corporations spend time and cash for their perfect logo it can backfire. http://astuteo.com/desktop/art

This is pretty spot on. Logos are hard. Even when large corporations spend time and cash for their perfect logo it can backfire. http://astuteo.com/desktop/articles/tropicana-redesign http://astuteo.com/desktop/articles/tropicana-redesign In regards to the meta commentary on hipsters, no one is providing design tips to help handmade/artisanal products. If one is to deem them bad or overly attached to a trend, what is the solution. What would be the correct process to create a un-trendy/hipster focused yet modern logo? My lady and I run a dog treat business in Chicago. We have focused on creating small batches of treats for dogs not because its cool or trendy. Instead we found out that in order to remove preservatives and artificial ingredients, we had to make our products in small batches to meet demand (not over-make product). At the same time, we want to locally source as much of each treat as possible. That means going to farmers markets, and meeting local butchers. This all adds up to a be a point of differentiation in the market for us (specifically in the dog treat world). So we use words like artisinal, curated, hand made...etc. But, we want them to be differentiators and not fall into a trend or fad. We believe in making treats/food for dogs that are healthy and nutritious. You would be surprised what is in most of the food people feed their pups.