"JFDI" is quite difficult to do in larger companies - unfortunately even most 200 person companies - when you're dealing with several stakeholders, potential br

"JFDI" is quite difficult to do in larger companies - unfortunately even most 200 person companies - when you're dealing with several stakeholders, potential bruised egos and such ("why was I not included in the startup?" "how can you launch a new product without the product team?", etc). I think the article was attempting to address that specific scenario, and not about running a "lean startup" in general.