> Are those real margins, or are those the costs of sensible operation in a safety critical regulated marketplace? For late stage cancer patients it sure might

> Are those real margins, or are those the costs of sensible operation in a safety critical regulated marketplace? For late stage cancer patients it sure might be the case that the margins are deserved. But for healthy adults this might not be the case. It really isn't that hard to measure basic powders and mix them together, nor is it that expensive to QA one's methods. Cost per day should approach cost of production per day in competitive commodity markets. The fact that this is not the case is due to some kind of market distortion, whether that is unserviced market need, human diet biases, oligopoly dynamics or regulatory barriers. > how do you work out that price of $14 per day? People need 2,000 kcal per day. Ensure nutritionally complete powder's serving size is 250 calories. Hence you need 8 servings per day to hit 2,000 kcal. A 7 serving can costs $13.71 on Amazon, which is $1.958 per serving, or $15.66 for a full day's needs. If you buy in bulk with a 6 can pack, cost per can is $10.83, giving $1.547 per serving, or $12.377 per day. Sources: 1 can; http://www.amazon.com/Ensure-Nutrition-Powder-Vanilla-Flavor/dp/B0007XXPLQ/ http://www.amazon.com/Ensure-Nutrition-Powder-Vanilla-Flavor... 6 can pack: http://www.amazon.com/Ensure-Complete-Balanced-Nutrition-Vanilla/dp/B002C5YKKW http://www.amazon.com/Ensure-Complete-Balanced-Nutrition-Van...