Well since I just defended my dissertation on videogame players I would say they are already doing that. There is a small but growing body of work on videogames

Well since I just defended my dissertation on videogame players I would say they are already doing that. There is a small but growing body of work on videogames by humanities scholars. As far as the whole videogame "art" perspective, I would suggest looking up "ludology vs. narratology" for some of the literature on the "right" way to study videogames themselves.