I still find the whole premise of the popsicle and redesigning microsoft - with zero parallels to a popsicle as presented - hard to grasp. But if it worked for

I still find the whole premise of the popsicle and redesigning microsoft - with zero parallels to a popsicle as presented - hard to grasp. But if it worked for him that's all that matters. His design work aside (which is very strong and that I respect), I'm more impressed and intrigued about how he's leveraged the internet as a platform for his work. It reminds me of Dustin Curtis (although Kim lacks some of the disdain Dustin's managed to acccrue). And while he is very talented, it's not like there aren't designers out there with a similar talent level. Kim's managed to create a following and more importantly for him generate a demand for his work. Microsoft's interest in pushing him on a page like this demonstrates the brand value Kim's accrued and is quite intriguing.