This is very good news. An interesting not here: In Norway the official postal service, Posten, has introduced something called DigiPost. Post means mail, so Di

This is very good news. An interesting not here: In Norway the official postal service, Posten, has introduced something called DigiPost. Post means mail, so DigiMail. This is essential a secure way of sending information and it is approved by the Norwegian government for sending and receiving sensitive information. So you can ask to get your sensitive government stuff through DigiPost. My point being: There is already a big market for sending secure emails. If this Dark Mail, or whatever it is called, is secure enough for a government to use then the adoption will be huge. This probably means that it should be called something else than dark. "Normal people" don't know what encryption is, what NSA is or even why it is bad that companies like Google read and use their email. They won't know why or even that their email is insecure. They might have ssl in their Web browser showing a small lock, so they think they are already secure and don't need this "SecureMail". It is absolutely critical that the name of this thing is something that a normal person will feel that he/she needs. Something as simple as "New Email". Yes, the nerds will rage, but the nerds already knows why this is a big deal. The name does not need to cater to them. What is important is to get adoption of this new email platform. And naming it secure mail will probably not help. And having a dark alliance behind it all is the worst idea so far. Both words have negative annotations and sounds like a untrustworthy hacker group or even a terrorist organization. Needless to say, they need some serious re-branding, and fast.