Extending the points of a few others, 1. I'd give the alliance a generic name that won't come off as threatening or malevolent when used out of context in news

Extending the points of a few others, 1. I'd give the alliance a generic name that won't come off as threatening or malevolent when used out of context in news articles. Make it boring to talk about the alliance so it can operate larger and and with less scrutiny. 2. If you really really want to politicize the products, launch several regionally branded services, that can use the same architectural design, but leverage the cultural mores of individual freedom for those areas. What catches on in Germany may not be what sells in Spain/Italy/Greece today, for example. However, The "FMail" suggestion, or something similarly benign, is a strong choice, in that it diminishes the effect of partisan rhetoric and allows the tool to be sold on its actual merits. 3. Then you can gin up radical "Free the email!" action groups to run around and be obnoxious for you, take the heat and phoenix themselves into new groups every so often.