SnapChat's success is a huge reminder to start by making something people want. Ever since watching Mr. Gadget, the idea of self-destructing messages seemed use

SnapChat's success is a huge reminder to start by making something people want. Ever since watching Mr. Gadget, the idea of self-destructing messages seemed useful not just for cartoon spies, but for so many ordinary reasons. I'm not a user of snapchat, but to my college age cousins, the value isn't in "sexting", though that happens, it's in the intimate, momentary connection. This is the same reason, for aesthetic reasons, why I prefer not to take pictures of famous buildings & landscapes. I know I was there .. it's imprinted in my mind and I can go back and explore that experience with my imagination. I don't only visualize, but I smell, I hear, I feel what it was like. Snapchat captures that zeitgeist, whether the experiences was funny, intimate, sexy, embarrassing, cool, awe-inspiring or sad. It then goes into history, save the shared mindspace of 2. That's something people want.