An interesting aspect of this announcement is that it has the potential to cut into x264's bottom line. For several years now the authors have dual licensed the

An interesting aspect of this announcement is that it has the potential to cut into x264's bottom line. For several years now the authors have dual licensed the encoder under the GPL and a commercial license[1], meanwhile enjoying an uncontested position among H.264 implementations. I don't expect Cisco's offering to be able to compete on speed or quality of implementation, but the BSD license also means that it may be "good enough" for some potential x264 licensees. I'm curious to see how this plays out. [1] http://x264licensing.com http://x264licensing.com