So why not use multiple brands? I don't think the name is to be taken lightly at all, and naming it in such a way that doesn't make it such an easy target could

So why not use multiple brands? I don't think the name is to be taken lightly at all, and naming it in such a way that doesn't make it such an easy target could do some real good. They just need to bring the tech, and then we can have a whole laundry list of names suitable for different languages/cultures.