Why would they migrate, and why would they migrate to Facebook? The reason people use a social network is because they coalesce around their peers. If an entir

Why would they migrate, and why would they migrate to Facebook? The reason people use a social network is because they coalesce around their peers. If an entire demographic is not attracted to a product, they're all free to bind to another. Grabbing them at that 'first choice' all but ensures lock-in.