The “dark” part is not so much the issue: why not leave out “mail” altogether? E-mail 3.0 won’t be e-mail as people know it (and will continue to associate with

The “dark” part is not so much the issue: why not leave out “mail” altogether? E-mail 3.0 won’t be e-mail as people know it (and will continue to associate with the very concepts 3.0 seeks to avoid). It shall be something different enough to give it another name — at least to avoid confusion, or to prevent spin doctors from taking advantage of the associations and mental model people have on the concept of e-mail. Nobody thinks of “e-mail” when you mention Snapchat, Facebook messages, Twitter… That would be different if these services had names like Snapmail, Facemail, Tweetmail, or Darkmail.