5 ms·
How to market your design firm / you as a designer: a) Be a good designer. b) Passionately redesign objects that people use every day. Kim did cell phones, Co
by aresant 13y ago
How to market your design firm / you as a designer:
a) Be a good designer.
b) Passionately redesign objects that people use every day. Kim did cell phones, Coca-Cola bottles and voting ballots before ringing the "all of the internet" bell w/his Windows redesign (1).
c) Show people the work and fire it off to blogs along with a pre-baked headline "15 year old redesigns beautiful flip phone".
I remember watching 37signals employ this exact strategy years ago before they found their SAAS niche redesigning "a bank", FedEx, and others.
In fact their initial SAAS audience grew largely out of the design community that followed their blog.
Dustin Curtis's redesign of American Airlines is another fun example (3)
(1) http://www.minimallyminimal.com/2010/7/11/htc-1.html http://www.minimallyminimal.com/2010/7/11/htc-1.html http://www.minimallyminimal.com/2010/3/15/ecocoke.html http://www.minimallyminimal.com/2010/3/15/ecocoke.html
http://www.minimallyminimal.com/blog/america-elect http://www.minimallyminimal.com/blog/america-elect
(2) http://37signals.com/better.php http://37signals.com/better.php
(3) http://dustincurtis.com/dear_american_airlines.html http://dustincurtis.com/dear_american_airlines.html
- hackaflocka 13y agoThe America Elect concept is very good... thanks for linky.