We have a lot of micro strategies that fit into a broad campaign. Basically the goal is to find those individuals who will be our first adopters and get them pl

We have a lot of micro strategies that fit into a broad campaign. Basically the goal is to find those individuals who will be our first adopters and get them playing games regularly through the app. If the app really is solving the problem we believe it is, then it will become a tool for athletes to use and not just an occasional supplement. Ensuring quality games are posted and played are truly what we are after.