Like everyone else (with any common marketing sense), it seems like something like "security" or "privacy" would be much more positive connotations than "dark."

Like everyone else (with any common marketing sense), it seems like something like "security" or "privacy" would be much more positive connotations than "dark." A quick search shows SecureMail and PrivateMail are commercially used, but LockedMail and SignedMail aren't. I don't think it'd be too late to (eventually?) do a rebrand/cobrand for the product, especially if someone comes up w/ something particularly good. I think something that even a slight bit of spitballing would turn up something much better. Some thoughts on naming: * If the first word ends in e like securemail/privatemail you actually get email in the word * something that could be shortened like email, but will connote secure sending - "send me that via pmail/smail" * something that has familiar connotations of privacy/sealed delivery (registered mail?) or something might work as well