Agreed. One of the biggest issues with security-conscious systems is that people don't want to be seen as using something that only "people with something to h

Agreed. One of the biggest issues with security-conscious systems is that people don't want to be seen as using something that only "people with something to hide" would be using. The average American watches a show like SVU and learns that TOR is how kiddie porn is traded, not that it is how dissidents in Iran or Russia communicate with Journalists. They hear about the "darknet" and assume that that is where illegal activity goes on. So "dark mail" gives the complete wrong connotation and basically means this is DOA unless they completely rebrand.