Nope. 95% of it is "be worth linking to". You can brute force that thru social pressure and/or effort. But if you are worth talking about and linking to, you

Nope. 95% of it is "be worth linking to". You can brute force that thru social pressure and/or effort. But if you are worth talking about and linking to, you should be able to tell 100 people with talk/write online by brute force, and sit back and wait as word spreads. Practically speaking, everything can't be THAT worth talking about, so promotion is important. But people spend way too little time honing their story and way too much time trying to get it out there.