I think I see what you're saying. By having to make the $20 offer credible, you're engaging in the sort of "marketing" that you wouldn't need to do if the inhe

I think I see what you're saying. By having to make the $20 offer credible, you're engaging in the sort of "marketing" that you wouldn't need to do if the inherent value somehow shone through on its own, right? OK, I agree with that. I wonder whether it's ever possible to do any better, though.