They do sell an SD card reader for iPad, don't they? A lot of people use it to offload their large photos and videos from the device. I agree that Apple's memo

They do sell an SD card reader for iPad, don't they? A lot of people use it to offload their large photos and videos from the device. I agree that Apple's memory upgrades are expensive (and probably account for a fair chunk of their margin). Supporting an SD card would necessitate a huge re-thinking of many parts of iOS, and create another point of failure and support. I dislike the way Android handles SD cards and prefer just to have more internal memory, it's a nicer experience not to explicitly manage that. I think Apple should just charge less for memory instead.