That's like saying "don't skip ads on free-to-air TV, don't like ads? Don't watch free to air TV". In regards to what we are giving in exchange for the free se

That's like saying "don't skip ads on free-to-air TV, don't like ads? Don't watch free to air TV". In regards to what we are giving in exchange for the free service, there's all sorts of tracking activity, contact and content mining, and general Google account-related user information that we share with Google in order to feed Google's database. Google aims to feed its database to improve its products and make its products more attractive to partners. Ads in Gmail are only part of the story of how Google gets rich from your stream of personal data. A few ads shown on the Gmail interface is not how Google is making its billions.