Correct. This lack of information ("lack of price transparency") has come to the forefront just in recent months. Dr. Keith Smith in Oklahoma and just the other

Correct. This lack of information ("lack of price transparency") has come to the forefront just in recent months. Dr. Keith Smith in Oklahoma and just the other day Regency hospital in NYC are examples that once you solve this lack of information you do indeed see prices fall. Granted, this works especially well for procedures that can be scheduled in advance but it is amazing in its own right given the current disastrous situation in general. I think they are on to something. Now, if we would couple this with direct primary care memberships supporting practices directly we would be able to offer high quality general health care at a minimum of the cost we see impacted by layer upon layer of health-administration.