I'd really like to see Amazon figure out a way to handle the purchase of books as gifts with the Matchbook program. Books I bought for someone else, how can th

I'd really like to see Amazon figure out a way to handle the purchase of books as gifts with the Matchbook program. Books I bought for someone else, how can they get the Matchbook Kindle version. Also, books I've received as gifts from others, how can I get the Matchbook version?