"Hey, I'm new at wedding forums dot com, but I wonder if any of you airheads want to try out my new wedding website service?" Contempt for customers is always a

"Hey, I'm new at wedding forums dot com, but I wonder if any of you airheads want to try out my new wedding website service?" Contempt for customers is always a great place to start. Seriously, if it turns out my alpha users are disproportionately nerdy (which adjective I use with all love) and/or smart and they turn out to be misleading about what "airheads" want, then I guess I'll have built the wedding website service for nerdy/smart couples. I can think of worse positions to be in.