I think the adoption of something like this would be pretty low, the return on which may not even cover the outlay on marketing to make it known that a pay-for-

I think the adoption of something like this would be pretty low, the return on which may not even cover the outlay on marketing to make it known that a pay-for-no-ads option exists. I don't disagree with those of you who were a bit surprised to find this application blocks all ads indiscriminately. I also find Google's ads to be the least intrusive on the block. One need only login to Yahoo! Mail to realize how unobtrusive Google's ads are.